Big campaign ideas don’t need to be a handful. There are smarter ways to go big with less planning, logistics, and most importantly less headaches.
Large-scale channel campaigns that involve competitions have many moving parts, so it’s easy for channel marketers like yourself to get flustered at the first sight of planning.
The execution of any grand competition takes time, and we all know that’s one thing you don’t have much of. Then there’s the expertise component. Who will take care of the logistics? How do I know the competition mechanic is sound? What about legalities? Is it even worth it?
It doesn't have to be that way.
Big brings more business
When it comes to competitions, big ideas can create meaningful connections for your brand.
It’s these interactions with your partners that can guarantee to keep your channel loyal, and most importantly coming back to do more business.
Here are a few helpful tips to get your next ‘big idea’ off the ground, minus the hiccups.
Go big for less with Hachiko
We’re not just a loyalty provider or a marketing agency, we engage and motivate people to take action. This means we see your campaign right through to the finish, creating a tailored strategy for your brand and results you’ll love.
When it comes to channel competitions, we can handle everything from:
Development of promotional logistics
Distribution of point-of-sale material
Construction of web-based entry facilities
Validation and data entry
Legalities and Lottery Permits
Direct EFT transfers, gift cards, or physical prizes
The Million Dollar Draw
Here’s a recent example of how we partnered with one of our clients to deliver their big vision.
In partnership with Comstor, we developed a seven-month tactical campaign that allowed resellers to participate for their chance to win $1Million Dollars in cash!
Resellers would earn an entry into the Million Dollar Draw with every sale made from the eligible Cisco products. The results? Within the first 3 months of launching this promotion, we delivered 70% of the total forecasted registrations with 69% of sales claimed to date. Find out more here.
Our bespoke engagement programs, innovative platforms and channel expertise can help you deliver individual rewards with a difference.
Are you looking to launch your next campaign? Spend less time sweating the big stuff and let us take away the headaches.
Chat to Hachiko today to and go big for less with your next competition.