Right now, a lot of our channel partners are knee-deep in finalising their 2021 marketing plans. The big question, however, is how closely tied is their sales & marketing strategy to what they know about their buyers?
Check out this great article from Microsoft, explaining that in order to bring your solution to life for customers you first must start with understanding who they are and what they care about.
There is little doubt that a thorough analysis of your market will result in increasing the volume and quality of your leads.
If your partners are at risk of not reaching their full potential due to uncoordinated and disjointed activities, then reach out to us. We’ll help them survey their existing customers and craft an appealing value proposition.